Future Travel
The Brief:
The Approach:
pgk has been taken on by Future Travel after pitching for the business. We have been asked to improve awareness and raise interest in homeworking schemes for travel agents.
pgk carried out a programme of travel trade advertisements that are aimed at recruiting Homeworkers into the Future Travel Homeworker network.
This is a highly competitive area in terms of recruitment as the industry continuously struggles with finding enough suitable people. pgk created a powerful and simple visual campaign to attract homeworkers. Adverts were them placed in key publications through our media department.
A massive 400% increase in the recruitment of homeworkers for Future Travel.