Getting to the Paper

The Brief: Take one motor group, 15 dealerships and dozens of local newspapers; establish a consistent, coherent advertising style; and, finally, produce hundreds of advertisements every month to different size and content specification, accurately and to press deadlines.

The Approach:
Effective teamwork between pgk's account executives, media buying team and designers is vital to the success of Caledonia's advertising strategy, ensuring the latest vehicles are inserted with up to date offers into the appropriate advertisement style, size and shape; approved by client and finally sent via ISDN to the correct publication before the deadline.

The Result:
A highly efficient production line, characterised by open communication between client and pgk, and between pgk's internal departments, ensures that every advert contains the right information, and ends up at itsdestination on time.