ICL Education

The Brief:
As a supplier of IT solutions for education, ICL works closely with Local Authorities and the government to ensure its products and services closely meet the requirements of school children and teachers alike. ICON 5, an IT solution which teaches children how to safely and effectively use the Internet, was developed along 5 key learning skills and based around products for both junior and senior levels.

The Approach:
Launching a completely new product required the formulation of a strategic marketing campaign, led by advertising and literature, to raise awareness and encourage specification of the product in schools throughout the country. It was launched at exhibitions targeting purchasers of educational supplies, and supported by co-ordinated packaging, instruction manuals and, of course, advertising in key vertical media.

The Result:
The co-ordinated approach to ICON's launch resulted in extensive interest in the product and very high take-up in schools across the country. Its success means that it is still in use in many educational establishments today.