Michael Shanly Homes

The Brief: Design and produce advertisements - and an accompanying site brochure - to reflect the quality of a prestige apartment development in the South of England.

The Approach:
The typical profile of the target audience was identifed and a sophisticated, streamlined corporate style created in response, featuring artists' impressions and plenty of space to encourage buyers to identify withthe spacious homes being promoted. Carefully selected space was booked for an advertising campaign in national daily newspapers, and the brochure was printed on high quality stock ­ again reflecting the quality of the development. Finally, a call centre was appointed to handle the anticipated rush of enquiries about the new homes.

The Result:
A stylish, prestigious piece of design and print, allied with careful media booking, to reflect perfectly the ethos of these up-market residences from Michael Shanly Homes. The campaign was extremely successful, generating hundreds of responses and resulting in all the homes being sold off-plan.