Newton Moor

The Brief:
pgk was taken on after a competative pitch to change and update the face of established regional house builder through its advertising and literature. 

The Approach:
pgk was hired, after a competitive pitch, to change and update the face of this established regional house builder, for all its marketing.

While the company has been successful, limited money had been put towards marketing and an overall brand image. pgk researched and defined a style for use on all literature, marketing and advertising. The style developed was to position Newton Moor as a small, family run, high-end house builder in Durham.

The Results:
The response rate to the first advert was double the usual number of calls, and with the campaign only just starting and PR activity being undertaken, it can only get better!