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Rhodar

pgk was asked to produce advertising material to promote Rhodar, a company that specialises in all areas of asbestos removal and abatement for companies in both the public and private sector. To achieve this pgk produced a variety of visuals to promote Rhodar's expansive knowledge of the asbestos abatement business around the idea "Rhodar wrote the book" on asbestos abatement.

An additional campaign highlighting the dangers of asbestos and the need for professionals, such as Rhodar, in its removal, resulted in the creation of a series of ads themed around the line "even deadlier in the wrong hands".

"pgk, no they're definately not cake decorators, they add real value" Liz Matkin - The Co-operative Group