Short Skirt = Big Ad... Or Does It?
But sometimes other factors come into play. Like cpt. Like readership. Like frequency and coverage. And last, but certainly not least, discounts off rate card! We love ‘em. And so do our clients.
Sometimes the problem is whether you should be on the candidate list at all. Simply being the biggest and best around isn’t for everyone! Being the best media channel, now that’s what it’s all about. And it’s our job to advise our clients accordingly. So it’s over to you.
You’ve got some explaining to do. We need facts. We never go all the way on a first date, so don’t ask us for lunch (try us when we get to know each other a little better). Testimonials would be good. Our clients demand them. Creativity would be good too. And then there’s the rapport. No one buys from someone they don’t like. Look at Branson. His trains are dirty, over crowded and never run on time, but we all love Virgin don’t we? So how good are you at breaking the ice and building a good relationship? Selling your product to us should now be easy. You know our rules.
One last thing. We all love a natter, but don’t fall for the other common mistake.. Not knowing when you’ve finished. You wouldn’t catch us doing that! Oh no we never do that. Can’t remember a time we ever did that. Well, not if you exclude last month when this guy. Oh, I probably shouldn’t be telling you. Anyway you see he couldn’t stop sweating and then.......