Morrish and Co

The Brief: To re-brand and raise awareness of the firm's services with both existing and potential clients, specifically within the Trade Union sector.

The Approach:
The initial re-branding process was followed by an evaluation of Morrish and Co's internal methods of communication, leading to the implementation of a structured and focused awareness campaign that encompassed all aspects of the PR and marketing mix including quarterly newsletters, targeted literature and direct mail activity, fact sheets, website development, events management and advertising. All this activity was supported by an ongoing media campaign within relevant publications and regional media.

The Result:
Morrish and Co were catapulted from being an also ran within the Trade Union sector to being one of the leading law firms in the region dealing specifically with Trade Union Law.