pgk was approached by Business Link to generate more enquiries from people looking for help starting a new business.

The brief was to come up with a media campaign that would specifically target and appeal to those in the Yorkshire area, while positioning the government body as a the leading advisory service in a diverse range of business disciplines.

Our creative concept was based around the classic ‘Butcher, Baker, Candlestick Maker’ nursery rhyme which highlighted Business Link’s diverse service as well as its specialist food business support.

The theme was developed for press, radio, outdoor and direct mail in order to reach the broad range of people Business Link aims to support.