Perrys Motor Sales Ltd

The Brief: To provide planned and sustained media presence in regional newspapers for this national motor company with 38 sites around the UK.

The Approach: Planning and speed is needed to ensure the objectives for this client are met. With 38 dealerships each with different advertising requirements pgk was able to react quickly to the company’s needs. Whenever possible, 12-month media planning and buying campaigns were put together, ensuring this company remained in the Top 20 motor dealerships in the UK.

The Result: High impact coverage in regional newspapers and publications each year. Even when other motor dealerships were stopping their print media presence, Perrys kept promoting the brand and relevant cars to its public. This meant while other companies had a tough 2005 with sales down 15%, Perrys exceeded their targets.