Sunwin Motor Group

The Brief: To buy all regional media for this 26 site dealership spread over the North of England and the Midlands.

The Approach: A carefully planned media campaign to ensure quality presence in all regional newspapers. The media department’s powers of negotiation were put to the test as they ensured the best rates for this client.

The Results: A strategic and cost effective media campaign, which ensured local and regional presence. Effects were measured by footfall in the dealerships, which increased after planned activity.