Objective 1

The Brief: To ensure every business in South Yorkshire was aware of £20million in government and EU funded cash available to help them train their staff.

The Approach:
Creative, cost-effective media-buying across press, outdoor and broadcast media (including a New Year's Day commercial slot in Coronation Street, and the first ever banner in Sheffield train station) placed the key message in front of employers and employees across the county in an intensive two-stage campaign.

The Result:
There was no escape from the COME AND GET IT! message. Market research identified awareness as "probably some of the highest ever reported in a predominantly B2B initiative."