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Perrys Used Car Swopper Campaign

The Used Car Swopper was a mailer designed to mirror a Burger King Whopper. Including a sponge shaped like a burger wrapped in Whopper style packaging, the mailer invited people to come down to the sites and exchange their old vehicle for a newer Perrys one. The campaign was extremely well received and increased sales by 35% during the course of the campaign.

"pgk, no they're definately not cake decorators, they add real value" Liz Matkin - The Co-operative Group