The Brief: To promote chic North Yorkshire hotel to the nation's press.
The Approach: pgk public relations had to hit the phones as well as get busy travel journalists to come and visit this beautiful North Yorkshire hotel. All regional and national travel writers were contacted and exclusive offers were given to key national magazines, including Harvey Nichols magazine, Elle, Style magazine, Debenhams and The Yorkshire Post.
Key literary events held with guests such as the Rt. Hon. William Hague, Carol Drinkwater and Ann Widdecombe brought new people to the hotel.
The Results: pgk public relations generated over 100 pieces of PR coverage in national, regional and trade press in 8 months, including the Debenhams' magazine going to 1.9m Gold Card holders.
The Results: pgk public relations generated over 100 pieces of PR coverage in national, regional and trade press in 8 months, including the Debenhams' magazine going to 1.9m Gold Card holders. Coverage appeared in the Financial Times, Guardian, Telegraph, Sunday Times Travel, The Sun, North East Exclusive, Yorkshire Post, Yorkshire Evening Post, Northern Echo, Elle, Red, Scarlet, Living North, Yorkshire Life, Style, Harvey Nichols magazine... and many more.
