Objective One

The Brief:
To promote EU funding available for South Yorkshire's businesses through COME AND GET IT!

The Approach:
pgk public relations thought that the high-impact, simple COME AND GET IT! message devised by pgk public relations gave a winning name for the campaign. PR supported the launch of the campaign and provided a steady drip-feed of information through the local press and radio to reinforce the availability of funding. A stakeholder seminar, featuring the Economic Secretary to the Treasury, was also held to emphasise the way in which the funds would ultimately support the ongoing regeneration of the region.
The Result:
COME AND GET IT! generated £thousands of additional press coverage; employers and employees alike were well-informed and reassured of the validity of the initiative and encouraged to apply. So much so that it returned for another term! thanks in-part to pgk public relations.

Testimonial:
Denis Healy, Head of Marketing, Business Link South Yorkshire:
“pgk provided a well thought out campaign which had real impact in South Yorkshire. The Learning & Skills Council has tried to encourage uptake for government funded initiatives offering training, but none have had such an impact as COME AND GET IT! pgk looked at all possible angles to capture maximum response and awareness. The design was a fresh look at government funded campaigns. We were very happy with all elements of the campaign from initial design concepts, PR, media, direct mail, events and advertising, as well as their design of our website.”