WeeeCare
The Brief:
pgk was asked to drive subscribers to sign up to WeeeCare's compliance scheme.
WeeeCare approached pgk to generate press coverage and awareness of its WEEE compliance scheme, providing the safe removal and recycling of waste electronic and electrical equipment for
Time was of the essence as businesses and manufacturers needed to have signed up to one of the compliance schemes by the 15th March, in order to meet government regulations.
However, there was quite a job to be done informing SMEs of the need to join a scheme and in finding angles to reach the national press in the three month campaign.
The Result:Coverage was generated in most of the key trade magazines as well as The Financial Times, The Telegraph and Yorkshire Business Insider.